Content Guidelines


#DayofFacts will take place primarily on Twitter, but we encourage participants to use whatever platforms/promotional channels they like. Even if your institution does not have a Twitter and will participate on Facebook or Instagram, we are excited for you to join us. And please feel free to promote your participation in advance of campaign day.

If you’re concerned about your capacity or existing content strategy, don’t worry! If you only have time to draft 1–2 tweets, that’s perfectly fine. Otherwise, we recommend a handful of tweets, and perhaps a blog or Facebook post that allows you to highlight more deeply your institution’s approach to one of the suggested topics.

Suggested Content & Topics

While we’re not asking participants to be explicitly political, we do want this campaign to reflect the current moment in American history. This is an opportunity to reassure the public that we are committed to sharing factual, timely, and relevant information—no matter what.  Here are topics we are especially interested in participants talking about, representing viewpoints from both an American and international standpoint. Please see the Content Suggestions by Institution Type for more.

  • Immigration stories and facts
  • Refugee stories and facts
  • Social justice
  • Civil rights history
  • Women’s rights
  • LGBTQ stories
  • The Constitution, especially the First Amendment
  • History of American Democracy
  • Climate change
  • Environmentalism
  • Public Education
  • Media literacy
  • Libraries & museums as public forums
  • Arts education
  • STEM education

We also encourage you to share facts about your visitors/constituents, particularly if they include marginalized groups. Possible examples: your director is a recent immigrant, you hold special programming within your community, you offer bi/multilingual interpretation of your materials.

See Content Suggestions by Institution Type

Best Practices

Always use the hashtag #DayofFacts! This is how we will show we are united, how people can read all the info together, and how we can track the success of the campaign.

Always include a source for your info, preferably by including a link. Since we’re affirming the importance of facts, it’s critical to be able to back them up.

Include interesting images if you have them. Social posts with images tend to perform better. Engaging infographics would be great: check out some examples from the National Aquarium. If you want to create your own, Canva and Venngage are great free sites.

If you like, feel free to add tags relevant to your field like #artsmatter, #museumsmatter, #museumsforfacts, #sciencematters, etc. We encourage other topical hashtags that are relevant to your content, like #climatechange, #refugeeswelcome, etc.

Like, comment, and share other #DayofFacts content during the campaign! We want this to be seen by as many people as possible to make our statement, so the more we can spread the facts, the better.

Have content suggestions or want to help draft content for other organizations to use? Contact us.